| There is no question that the advent of the | | | | easy for the customer who has found an |
| internet as an ecommerce hosting tool has | | | | interesting property to connect with the |
| transformed the real estate industry. The | | | | listing agent.Nothing will accomplish this |
| internet is a particularly well qualified | | | | more effectively than an attractive, |
| platform for real estate presentation. | | | | informative website that personalizes the |
| Today's large real estate websites will sort | | | | realtor and connects him or her to the |
| available properties by area and then present | | | | property in question. When choosing a hosting |
| them with a combination of written | | | | company, the realtor should select one that |
| information, photos and often video segments. | | | | understands the technology behind "virtual |
| Nationwide firms such as Coldwell Banker | | | | tours" and will provide the bandwidth to |
| operate sites that act as national listing | | | | include them in the website.Videos of the |
| services.A home buyer can now do his initial | | | | various rooms in the home are an enormous |
| research seated in front of a computer | | | | enhancement of the property presentation. |
| terminal. The traditional approach of | | | | Real estate website hosting can be something |
| contacting an agent and having the agent | | | | of a specialty, so choosing one with the most |
| arrange for home viewings that may or may not | | | | advanced technology that allows a potential |
| suit the client is no longer the first step. | | | | home buyer the chance to 'view' the home |
| Today, the home buyer can select a range of | | | | online will go a long way in supplementing |
| houses suitable for viewing on the internet | | | | the sales presentation.It is important, also, |
| and then have a real estate agent arrange the | | | | that the realtor's site provide views and |
| home visits.This new reality means that the | | | | information over and above that provided on |
| agent is no longer the client's first | | | | any national real estate internet listings. |
| contact. For that reason, it is critical that | | | | The realtor's personal site should be |
| active agents establish an internet presence. | | | | in-depth, personable, and offer the client as |
| If a customer is clicking through homes and | | | | many options as possible.Here, too, the |
| finds one of interest, it is important that | | | | realtor can work with his personal website |
| the listing agent be "clickable" on the same | | | | host to design a site that will lead the |
| page. Otherwise, the customer may call his | | | | potential customer to other listings in the |
| friend, the realtor down the street and ask | | | | area similar to the one that has been |
| him to step in.The predominant website host | | | | selected. These properties may be listings |
| for non-commercial real property is | | | | from other brokers; the idea is to maximize |
| Realtor.com, the site operated by the | | | | use of internet technology to bring that |
| National Association of Realtors. carries | | | | potential customer into the realtor's fold, |
| over two million five hundred thousand | | | | regardless of whose listing the customer |
| listings and for many of them, the listing | | | | ultimately chooses to purchase.Madison |
| agent has an ad and a web address right along | | | | Lockwood is a customer relations associate |
| side. Their use of the web is an excellent | | | | for She brings years of experience as a |
| example of ecommerce hosting: it is a | | | | small business consultant to helping |
| well-formatted marketing and product | | | | prospective clients understand the ways in |
| presentation tool.A realtor should have a | | | | which a website may benefit them both |
| personal website that is the next stop for | | | | personally and professionally. Apollo Hosting |
| the potential customer. An innovative realtor | | | | provides website hosting, ecommerce hosting, |
| will often set up his page so that it | | | | vps hosting, and web design services to a |
| provides additional pictures and information | | | | wide range of customers. Established in 1999, |
| about the property. Contact information in | | | | Apollo prides itself on the highest levels of |
| the form of phone numbers and an email | | | | customer support. |
| template are essential: the key is to make it | | | | |