| If there is one rule that should be referred | | | | position, make sure your Title tag has a |
| to as the refrain in SEO, it is this: To | | | | keyword in the third position. If their page |
| acheive a top position in a particular search | | | | has the keyword twice in the title, in |
| engine, analyze what other high ranking Web | | | | position three and seven, you do the same |
| pages have done. | | | | without copying their Title tag. If their |
| | | | page has 264 words of copy, write 264 word of |
| Search engines change their ranking | | | | copy for your informational page. If their |
| algorithms from time to time. A page in your | | | | 264 word of copy contains three occurrences |
| Web site that earned a top ranking last week | | | | of the targeted keyword, yours should have |
| might drop in the rankings a few months | | | | three, and so on. |
| later. Then left untouched, that same page | | | | |
| could climb right back into its old search | | | | Perhaps they are using the keyword in the |
| position, although this is unlikely to happen | | | | heading tags, or maybe keywords appear in |
| by chance. | | | | hyperlinks to other internal pages or some |
| | | | other way that you had not considered or are |
| The trick to always being on top is to learn | | | | not using. In theory, you can build a page |
| the variables that can be influenced and | | | | that is identical to theirs in format. |
| analyze the contents of a top-ranking page | | | | However, the search engine will treat the two |
| and simply make yours match it keyword for | | | | pages differently depending on what other |
| keyword. This does not mean you copy the | | | | ranking factors the engine considers such as |
| page or reuse even one of their sentences. I | | | | link popularity. |
| am not condoning or recommending copyright | | | | |
| infringement. Instead, evaluate the page | | | | Pamela Upshur is the owner of Upshur |
| ahead of yours by literally clicking on their | | | | Creative. |
| listings, visit their site, and select View | | | | |
| from the pull-down menu in your browser and | | | | Upshur Creative combines fresh, contemporary, |
| then Document Source in Netscape Navigator, | | | | fully functional turnkey websites with the |
| or Source in Microsoft Internet Explorer. | | | | best PHP scripts and databases to create the |
| This allows you to view the actual HTML, code | | | | largest and most comprehensive turnkey |
| that makes up their page. | | | | collection for entrepreneurs. |
| | | | |
| Ask yourself, "Is a particular keyword more | | | | Visit her site at: Turnkey Home Based |
| prominent in their Title tag than in Mine?" | | | | Business. |
| If this page has a keyword in the third | | | | |